Although John Galliano was fired from his eponymous label six weeks after his dismissal from Dior, the brand is nonetheless grappling with the after-effects of the scandal. The company reported that their fragrance sales have declined considering that Galliano’s alleged anti-Semitic tirade this previous February, particularly in March when many retailers pulled items off shelves, especially in the U.S. and the U.K. They’ve for that reason delayed the U.S. launch of Galliano’s newest fragrance, Parlez-Moi d’Amour, which was released in the Middle East and Europe final October and scheduled to roll out Stateside this spring.
“We held off launching in the U.S. simply because of the difficulties, and are reviewing our tactic for that market place,” Perfume Holding vice president of creation and advertising development Brigitte Wormser revealed, devoid of giving additional particulars … In Israel, the brand was strongly affected by Galliano’s alleged anti-Semitic outbursts, she commented, and particular German and British retailers had been reticent about stocking the fragrance. In France and Italy, even so, the impact has been minimal.
Wormser went on to make optimistic — albeit rather toneless — predictions that the Galliano scandal will soon be forgotten and the brand will bounce back.
“Everyone understands John was sick at the time,” Wormser stated. She produced a comparison with supermodel Kate Moss’ turbulent period: “We have all forgotten now that she messed up … There are other brands whose namesake designer is no longer present, and who market perfectly nicely. Young men and women these days do not bear in mind Paco Rabanne, but the brand is still effective.”
So confident is she in the brand’s resilience that Perfume Holding will proceed with the launch of an eau de parfum edition of Parlez-Moi d’Amour in Europe and the Middle East in October.
John Galliano Woes Hit Fragrance [WWD]