The making of Radley’s Spring campaign starring Laura Bailey

Lately we uploaded some pictures from the new Radley Spring / Summer 2012 campaign starring Laura Bailey. The model and ambassador for the British Fashion Council replaces Radley’s iconic Scottie dogs to grow to be the very first face of the label.

Photographed in East Sussex on the Camber Sands dunes, the campaign functions Laura a summery Laura wandering along the shore. This is despite the reality that the advertisements had been taken in December, brrrr! Speaking about why she loves the brand, she said: “It has just the appropriate mix of trend led and classic shapes ensuring that you look great regardless of whether you are working, traveling, playing, juggling the school run with a meeting, a dinner, whatever you could be undertaking with your day.”

Check out some behind-the-scenes footage from the shoot above, or browse some pics from the campaign here.

Catwalk Queen

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