Bra fitting: why the ‘Plus Four’ method is outdated and you should always try bras on!
This week, Ann Summers launched their brand new bra fitting guide. Like the fitting guides of retailers Marks and Spencer, Just Yours, Victoria’s Secret and Playtex, it follows the plus 4 strategy to locate your correct size.
The dilemma is, numerous lingerie professionals now believe that +4 is an outdated and erroneous. Although it operates for some, for many other people (myself included) it can result in ill-fitting bras, painful red marks, backache, bad posture and significantly much more. Lingerie blogger Invest in Your Chest has already taken on Ann Summers, while Busts four Justice has been battling ‘The War On Plus Four’ for a even though.
We’re with them in this fight, and if you want to know why, just read on…