Get Ahead of the Curve With Levi’s and Grazia Events!
07 October 2011 at 17:56
Wish you could buy the perfect jeans without battling with sizing? Well, listen up! Levi’s Curve ID will change the way you shop for jeans forever – just ask these fierce ladies, who road-tested the new styles at Vodafone London Fashion Weekend.


To make the most of your cruves, last year, Levi’s® came up with a revolutionary new fit system to find the perfect pair of jeans based on your shape rather than your size. After masses of research, the original denim brand created jeans to fit three distinct body shapes – the Slight, Demi and Bold Curve. How does it work? Well, to determine your Curve ID, one of the Levi’s® curve consultants simply takes two measurements, makes a quick calculation and, hey presto, your Levi’s® Curve ID is revealed. Choose from a selection of leg styles and washes – then say goodbye to gaping backs, tight waistbands and ill-fitting jeans!
This month, Levi’s® and Grazia are inviting you to a series of events to ensure you find the perfect fitting jeans. On the night, you’ll meet the Grazia team, who will be on hand to offer you ultimate denim styling tips before you have your new look snapped by top fashion photographer Perou! You’ll also be able to enjoy an exclusive discount, Champagne and cupcakes, and mini make overs before you step in front of the lens!
Gilt’s Mad Men sale
There was much excitement when Banana Republic announced their collaboration with Mad Men’s Janie Bryant on a collection that would channel the show’s vintage cool. The most frustrating thing about it was the wait, with the collection being announced many months just before it would be offered in stores. The very good news is that for some the wait is over, with a really limited time sale on correct now at Gilt.com which has many pieces from the collection on offer a fortnight just before the collection even hits the stores. So all you need to have now is a gilt invite.

You can also view the full Banana Republic Mad Men collection by following that link.
Gilt’s Mad Men sale
There was considerably excitement when Banana Republic announced their collaboration with Mad Men’s Janie Bryant on a collection that would channel the show’s vintage cool. The most frustrating factor about it was the wait, with the collection getting announced a lot of months prior to it would be accessible in shops. The excellent news is that for some the wait is over, with a really limited time sale on correct now at Gilt.com which has several pieces from the collection on supply a fortnight prior to the collection even hits the stores. So all you need now is a gilt invite.

You can also view the full Banana Republic Mad Males collection by following that link.
Jen Style – Rockstar Denim Red Cropped Jean
Hello lovelies! I’m back with yet another Rockstar Denim evaluation, and this time I’m reviewing Rockstar Denim Cropped Welt Pocket Jean in Red. I was eager to attempt a new style with this brand since I was actually pleased with the very first pair I had the pleasure to evaluation. They were super comfy, the color red (which I Enjoy in denim), and just the right amount of edge. Plus the fit was perfection. This pair, even so, only has a few pluses – 1.) They are red, 2.) The lack of distressing gives them a good minimal look, and 3.) They are cropped (I really like cropped denim and it is a trend that is quite IN right now).
I wasn’t too pleased with the fit of this pair. The material is 98% cotton and two% spandex, but the denim is a lot thinner than the prior pair. When you acquire thinner denim, you require to ensure you purchase the right fit due to the fact it can give you the “stuffed sausage effect” if you acquire a pair that is too tight. The fit is not true to size with this pair, whereas the prior pair was quite accurate to size. I would say if you are thinking about buying a pair of denim from this brand, you really should surely attempt on several styles and sizes to decide your very best fit. The previous pair I reviewed was a size 27 (which is what I normally wear) and they fit fantastic. I received a size 27 and 28 in this style and I chose the size 28 because it fit a lot far better than the size 27. Even although I went up a size, I felt like the 28′s had been nonetheless very tight fitting and not extremely comfy. I just didn’t really feel like they flattered me as well as the previous style that I had reviewed from this brand.
Something I identified to be really unusual were the white marks that would appear on the jeans as I pulled them on. Not sure if it had anything to do with the slight sparkle impact that was in the wash of the jeans (some thing you can not notice until you look closely at them), but it practically resembled baby powder or deodorant marks. You can not really notice it in the photos, but I could visibly see the marks when I glanced down at the jeans while wearing them. Certainly not something you want to be concerned about when wearing denim.
Jen Style – Goldsign ‘Guitar’ Super Flares
Interest denim lovers! Adriano Goldschmied (founder of AG & Diesel) now has a superhot denim line called Goldsign. Based on the pair I was lucky adequate to get to evaluation, I can tell you this denim line is phenom!
Adriano Goldschmied is redefining the denim globe. His special hand-washing methods give this denim line a worn-in vintage really feel, and the hand-stitched seams make every pair of denim a exclusive creation. With Adriano’s creation of Goldsign, he has unleashed the world’s 1st superfine denim line woven with pima cotton – - giving this denim line high marks in the good quality department.
I was truly excited to try this denim brand, and my excitement heightened when I opened the box to discover an extreme flare. Upon very first glance, these Goldsign ‘Guitar’ Super Flare Leg Stretch Jeans in ‘Novel’ hold true to their name with the exaggerated flared legs. If you’ve been following my denimology critiques, then you currently know that extreme flares and bell-bottom jeans are my faves when it comes to denim, but even these flares had be slightly intimidated (they certainly ARE ‘super flare’). Nonetheless, I was excited to rock them the best way I knew how… and they undoubtedly deserve to be ‘rocked out,’ I mean, they ARE the “Guitar Super Flare” after all (they’re totally equipped with a shiny guitar pick strung by way of the belt loop too! How cool is that?!).
Victoria Beckham Denim F/W 2010 Collection
We have a great exclusive of the new Fall/Winter 2010 Lookbook from Victoria Beckham Denim. VB has certainly come a long way since her first denim collaboration with Rock & Republic. Back then she was better known as being former pop star, however since the launch of her dress collection VB has now grown into a respected fashion designer and you can see a new confidence coming through in her distinctive denim collection. What I really like about these edgy skinny jeans are the inserts (lurex and lace) and repair detailing. If there is anyone out there who doesn’t have room for another pair of jeans in their wardrobe (God forbid!) they should check out the gorgeous soft Nappa leather leggings (below). The Victoria Beckham Denim Collection is available at Net A Porter with prices starting at $325.
Dries Van Noten Menswear Spring 2011
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For Spring 2011, Dries Van Noten was seemingly influenced by the early seventies and a bottle of bleach. While Van Noten did show impeccable tailoring in his double-breasted jackets and topcoats, his denim jackets and jeans had been bleached to near on rags.
I am curious to see if the jeans are actually sold in the bleach splattered chaos shown on the runway. As we know, designers make some pieces exclusive for the runway for cohesiveness. The fashion show was in serious need of a love story that Dries normally tells so well.
Rachel Zoe’s Bellbottoms are 2010’s “The Rachel”

The last time “The Rachel” swept the nation it was Jennifer Aniston’s hair that was causing a frenzy. But now it’s stylist Rachel Zoe’s bellbottom jeans that fashionistas are coveting. Zoe wore this denim style on The Rachel Zoe Project last season and now 7 For All Mankind has re-released a limited quantity exclusively to Piperlime.com. The Rachel Bellbottom in lightweight mercer is the perfect pair for Spring; wear them with oversized tees and a chain necklace for an effortlessly chic look.
Available at Piperlime.com for $169.
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