Moohoop by Spinns – New Japanese Fashion Brand to Debut at Shibuya 109
On September 10, 2011, Moohoop arrives in Tokyo. The new Japanese fashion brand will launch with the grand opening of their first Moohoop shop, located inside of the famous Shibuya 109 department store. New fashion brands and shops are born in Japan everyday, but this one is different. Moohoop is produced by Spinns, the company behind Spinns Harajuku. Spinns Harajuku quickly became a major player in the Harajuku street fashion scene after its opening last year. We won’t be surprised if Moohoop enjoys a similar meteoric rise within the Shibuya gyaru scene.
Moohoop by Spinns will be located on the 8th floor of Shibuya 109, alongside well-known gyaru brands and the gal accessory shop SBY. The Moohoop shop’s focus will be on fashion that appeals to Shibuya girls, although they promise to add a bit of Harajuku style into the mix. Moohoop Shibuya will carry original products, select items from Japan and abroad, used clothing, and unique “remake” fashion. The store will be stocked with a full selection of womenswear (sorry guys, Shibuya 109 is for girls only) including dresses, skirts, footwear, hats, jeans, and jackets. They’ll also carry a large selection of accessories – from jewelry and hair accessories to stockings, undergarments, panniers, and novelty items. As it’s located inside of one of the trendiest department stores on the planet, Moohoop’s selection will naturally change each season with the current fashion trends in Japan.