Reports came a handful of weeks ago that Marchesa—whose red-carpet gowns are often priced into the thousands—was poised to launch a lower-priced contemporary line. Now, Georgina Chapman and Keren Craig have confirmed the reports to be correct, marking a key brand expansion for the label.
“We have usually had a vision for Marchesa to be a life-style brand,” Chapman told WWD. “We have been quite specific for eveningwear so far. We often had this dream Marchesa could transcend into all distinct locations of lifestyle.”
The line, which does not yet have a name, will bring Marchesa signatures like embroidery and prints to day clothes and accessories, priced in the range of $ 150 to $ 750. The plan, Chapman stated, is to launch about Pre-Fall 2013.
“It’s going to be under the Marchesa umbrella, but with a slightly distinct really feel,” she added. “We have been so specific for such a extended time, and the idea to broaden out to a diverse consumer, and to our same customer as properly. We haven’t genuinely looked at that market but. My dream is to give Marchesa numerous facets, and that’s just one particular of them.”