Today at Coterie my goal was to check out the brands that are not yet so well known. And I did well. There’s a lot of beautiful denim out there – it just made my day. Let me just call your attention particularly to a brand called A.N.D., a California brand that uses only Japanese denim and never uses water. They define their washes as “wears”. You will see like how a pair of jeans will look after you wear them 150 or 250 times, and their jeans are super soft even though they don’t have any stretch. Actually, I noted that a lot of brands we always used to associate with “skinny jeans”, now carry at least one 100% cotton boyfriend style, like, for example, MiH or Baldwin. I feel that we are all ready again for a change, and boyfriends, albeit still form-defining and not super baggy, are just THE change we need.
And more to come after the weekend!