J. Crew To Make Its First Appearance In Asia, Continues Plan for World Domination
J. Crew is on a roll. Following reporting a robust sales lift two weeks ago (income practically doubled over the last year), the retailer has an additional thrilling announcement: Their wares will now be accessible in Hong Kong and China, thanks to a new collaboration with luxury retailer Lane Crawford.
According to a press release, a curated choice of J.Crew’s women’s and men’s ready-to-put on collection, as properly as shoes, will be offered at select Lane Crawford shops and on the web beginning in October 2012.
“We are thrilled to be collaborating with J.Crew on this very first-ever, exclusive multi-channel project,” Lane Crawford’s president Andrew Keith mentioned.
The partnership is also a initial for J. Crew. While the American brand has a related relationship with Net-a-Porter, the collaboration with Lane Crawford marks the very first time J. Crew’s clothes will be sold at brick-and-mortar stores outside North America. And J.Crew couldn’t be happier about it.
“We always want to perform with the ‘best of the best,’ and Lane Crawford was at the prime of our fantasy list,” J. Crew’s CEO Mickey Drexler mentioned. “When it comes to editing and presenting collections with a inventive and elevated point of view, no one does it far better. We are beyond excited to partner with Lane Crawford to support introduce J.Crew to Asia.”
Of course, the collaboration with Lane Crawford is only the beginning. J. Crew has set its sights on becoming a household name all around the planet. “One of the massive priorities is building the international brand, in a disciplined, deliberate manner,” Stuart Haselden, J. Crew’s chief economic officer, told WWD. And with retail retailers in Canada, an on-line retailer that distributes to 106 nations, and brick-and-mortar places in the U.K. and Hong Kong expected to open soon, it’s secure to say the American retailer is properly on its way to globe domination.