Get your ready made alibi from Mavericks
Apparently a strip club known as Mavericks in South Africa has launched its own brand of perfume – developed to assist its customers prove whatever cover story they’ve given their other half to explain why they weren’t property.
There are three scents in the Alibi line (clever name): My Auto Broke Down, which notes of fuel, burnt rubber, grease and steel, I Was Working Late, which smells of coffee, ink, cigarettes and wool (for suits), and We Had been Out Sailing, which has the smell of fresh ocean spray, sea salt, cotton rope and aqua. “The fragrance market is a natural extension for the attractive, sophisticated and upmarket Mavericks brand, and the thought of a range of ‘Alibis’ is a single that will appeal to several of our buyers”, stated its owner Shane Harrison.
No matter whether this is morally admirable or not, you can’t deny that it is a genius marketing ploy, and quite powerful advertising.
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