Exclusive Video: Chambre Syndicale President Didier Grumbach Says Couture Will Never Die
Haute couture is one of the oldest forms of fashion design and has essentially upheld the same standards and level of exclusivity for centuries. However, during couture week this past January, things were shaken up a bit by the launch of a new website called Modewalk, which gives people unprecedented access to couture through the internet. It’s the most digitial age-y thing to happen to couture since Nick Knight’s live Instagram shoot with kittens and couture.
In addition to purchasing designer luxury items online, users can browse the online boutiques of Chambre Syndicale-accredited couturiers like Maxime Simoens and Alexis Mabille and either reserve appointments in Paris or have the process facilitated locally through Modewalk–meaning you can have a couture appointment here in the United States. Finally! So annoying having to fly to Paris to get my couture every season!!
Anyway, as couture week approaches (it starts today with Versace Atelier’s return to the runway), Modewalk arranged a conversation between the International Herald Tribune‘s (and new editor-in-chief of NOWFASHION) Jessica Michault and Chambre Syndicale de la Haute Couture president Didier Grumbach. They discuss the past, present and future of haute couture, including whether or not it’s art, the impact of the digital realm and whether or not it will ever die. It’s pretty interesting. Watch below!