Photo: Colette

Remember when James Dean vied for Audrey Hepburn’s interest in Rushmore? Or Muhammad Ali’s cameo in The Hangover? Us neither. But for illustrator Peter Stults, these are just a few of the fictional storylines that inspired his “What If…” poster series for Colette. The New York-based artist re-imagined what some already-classics from the past decade would have looked like had they been released 50 years earlier. Think James Dean (again) rather of Ryan Gosling as the getaway guy in Drive, William Shatner and Natalie Wood as the leads in Avatar, and Michael Caine as heroin addict Spud in Trainspotting (“directed” by Jean-Luc Godard, of course). The eight posters are all faded and time-worn, as if it is genuinely been half a century since The Large Lebowski initial hit theaters. The series, which was unveiled on the web this week, coincides with an in-shop exhibition featuring modern graphic designers and illustrators placing their own spin on iconic film posters from the ‘70s. Klute, Annie Hall, and Jaws are amongst the revisionist pieces on view starting this week through June two. If you cannot make it to Paris, you can bring them home—these modern day versions, along with Peter Stults’s fanciful posters, are accessible for buy online. See a couple more right after the cut.

Photographs: Colette

ELLE Dispatch