A Day in the Life of Lubov Azria
Glam checked in with BCBGMaxAzria’s Chief Inventive Officer, Lubov Azria in the days top up to the Fall 2012 BCBGMaxAzria and Hervé Léger shows to get the scoop on her hectic schedule. Right here, Azria shares her pre-Mercedes-Benz Fashion Week routine:
6:15 AM: Alarm works. One day, can’t it just give out? I have my sneakers by my bed, so they can walk me to the fitness center. This is the time I’m asking myself, why did I sign up for the LA marathon??
6:30 AM: Warm up! Crawl, walk, run. I’ve tried every thing, and I’ve discovered that operating is the finest way to get up and begin the day. Caffeine is a close second.
7:15 AM: Operate out. Whether, its cardio, boxing, bouncing, stretching, running… you name, I’ve attempted it. Today, it was a lesson on breathing, giving the body what it demands and when. Am I education for the marathon or the fashion shows? Either way, I’m giving it my all and operating with it!
…Quick modify artist. I think all of us in the business invest the least quantity of time acquiring prepared. Our perform is to dress other individuals.
8:15 AM: Breakfast – Voted in my book, the very best use of time! Menu: wheat toast, egg whites, homemade instant coffee – can’t help it, I love it!
9:00 AM: Drive time, my time. The very best time to check up on emails 
9:45 AM: All in a day…First thing I do is evaluation the schedule. My wide-eyed caffeine-infused team give me a ten minute download on…what are the targets of the moment, of the hour, of the day, of the week, of the month.
10:15 AM: Appear of the day. Like clockwork, my jack of all trades, internet site editor is ready to snap a shot of today’s
outfit. Didn’t understand how my numerous folks would look at what I’m wearing, but it’s excellent to have that connection on Facebook.
10:30 AM: Color me content. Nothing is too graphic here…We review prints, colors, and layouts.
11:00 AM: Fabric meeting. Is it 11:00am already? Shit I am late again …tick tock…Note to self: create much more hours in the day
11:30 AM: Fitting. Operation Model FIT…There are no boundaries or limitations…maintain balance for endless hours in high platform shoes even though bending and contorting oneself to numerous dimensions …then layer it on baby…tape it up, pin it, cut it, paste it, sew it, nip it, tuck it, drape it, stretch to left, bend to the right, rotate…the Pilates stretches kick in about right now…
2:00 PM: Lunch Box. INTERNAL BATTERY RECHARGE—Loading-up on Vegan fuel…downloading email…adjusting remainder of schedule and most of all, shop online. Oh no, here comes Production, Marketing, Style, Visuals… I feel like a human Band-Aid, hope the glue sticks …Where are those added hours in the day?
three:00 PM: Design Lab. The days leading up to fashion week are to me a science experiment for the fashionistas! In our design laboratory, we have the privilege to play. Our only limit is the extent of our imaginations. At this point, we have refined our concepts and are creating the vision. Now, we’re in construction mood. I’m knee deep in bandages, leathers, silks, music, Starbucks, chains and whips (oh these designers, you by no means know where there inspiration is coming from).
7:30 PM: Access-so-sorry. Drive by with the footwear team…. Runway shoe update. Haven’t noticed the final shoes, and just got word the shipment will be sent straight to NY. Making these stylish however functional garments for the feet is not an effortless job. It takes months to make the prototype, add a month or so to get it in the appropriate color and if you dare to add a last minute buckle, then the show is in jeopardy. When those boxes arrive, it is Christmas in February!
8:00 PM: Recap. More like my night cap with my team. This is when I ultimately get to sit at my desk and exhale. It was a wonderful day and can’t wait for tomorrow.
8:30 PM: Winding down. In my automobile is where my ideas expand and go far… I am just waiting to exhale and retain my balance of believed and creativity…my great voyage…
9:00 PM: 24 hour Korean Spa. Yes, it exists!
10:00PM: It’s a wrap. Download on kids’ day. Cuddle up with my iPad and escape into the endless planet exactly where this device takes you. Fall asleep with gratitude & really like.